April’s New Fashion Flash

While we enjoy the glorious sun time, fashion gets to work. Flashy new collaborations, fresh launches and exciting accessories, brand new ideas come to live this month. If fashion has a space in your heart here everything you need to know can be found here. Discover all in April’s New Fashion Flash.

Image on the left-hand side courtesy of Mulberry

Louis Vuitton reveals an updated Mon Monogram service, continuing a long-standing tradition of personalisation rooted in travel heritage. Originally used to distinguish luggage, customisation evolved into a creative hallmark of the Maison, seen in early pieces like the 1901 Steamer bag and a 1911 trunk for couturier Paul Poiret.

“MON MONOGRAM © Louis Vuitton – All rights reserved” 

First reimagined in 2008, the service now offers expanded options including new models, colours, stripe designs, typefaces, and vintage-style patches inspired by eras such as the Belle Époque and Art Nouveau. Items like the Keepall, Horizon, Christopher backpack, and small leather goods can be customised through digital or in-store platforms. Each piece is handcrafted in France using advanced three-layer digital printing for durability and precision. Delivery is completed within three weeks. This latest evolution of Mon Monogram reaffirms Louis Vuitton’s enduring commitment to bespoke craftsmanship.

FENDI unveils a bold new video spotlighting the Peekaboo ISeeU Petite handbag, featuring brand ambassador Song Yuqi. Blending original music, choreography, and high fashion, the campaign infuses fresh creative energy into the brand’s legacy.

First introduced in the FW20-21 collection, the Peekaboo ISeeU exemplifies refined design and exceptional craftsmanship. Crafted using the iconic Selleria technique, a hallmark of FENDI’s leatherworking tradition, the piece reflects a seamless blend of heritage and modernity. As the house approaches its centennial in 2025, timeless craftsmanship continues to evolve through signature styles reimagined for a new era.

MM6 AVP SS25 reworks everyday staples with playful distortion and archival touches, creating a versatile, subtly conceptual wardrobe. Classics are reassembled with visible stitching, washed textures, and raw finishes to evoke a pre-digital, human touch. Altered volumes, slit-armholes, and quirky prints – like a palm tree from an old CD-ROM – add unexpected shapes and a nostalgic summer vibe.

Women’s pieces reinterpret wardrobe classics through experimental construction and playful distortion. Trench coats, biker jackets, and suits are slashed or twisted to wrap asymmetrically, transforming into surreal, draped silhouettes. Sleeves hang or cinch to create new volumes, while details like packaging tape belts on jersey tees nod to DIY styling. Column shapes and lingerie slips are worn unconventionally, with motifs warped across the body. Ultra-short denim minis blur the line between clothing and accessories, pushing boundaries of form and function.

Menswear staples are reimagined through elongation, hybrid layering, and visual contrasts. Cut-and-paste constructions merge bombers with denim or trench elements, while mismatched panels create collage-like effects. Inside-out detailing reveals inner structures, as seen on a minimalist beige suit. The Wild Rider look is stripped back in raw denim and black leather, subtly nodding to Westernwear. Ivy League-style knits mix with grunge-inspired cargo and distressed workwear, blending Americana with utility. An archival holster bag returns in black, adding a rugged, minimalist edge.

Launching in May, Mulberry’s new eight-piece capsule collection for dogs draws on British heritage, blending countryside charm with city practicality. Made from surplus leather in a carbon-neutral Somerset factory, the collection reflects the brand’s ongoing commitment to sustainability, using only leather from environmentally accredited tanneries.

The highlight is a limited-edition Oxblood toy dog carrier – just 50 pieces available – featuring a secure internal strap and comfortable head opening. Designed for stylish walks, the range includes two leashes (handheld and crossbody), a multi-size collar, two dog-shaped lanyards, a Lily treat bag, and a Bayswater waste carrier. Functional and thoughtfully crafted, the capsule ensures even four-legged companions can enjoy a touch of Mulberry luxury.

KNWLS unveils its SS25 collection, featuring longtime muse Ali Michael, who embodies the brand’s free-spirited yet empowered identity. The collection marks the evolution of the house, showcasing its signature motifs, moods, and techniques.

Ali Michael shot by Casper Sejersen

Drawing inspiration from fashion icons like Madame Grès, Azzedine Alaïa, and John Galliano, designers Alexandre Arsenault and Charlotte Knowles reinterpret these legends’ contributions to couture, blending historical craftsmanship with a bold, forward-thinking vision. Corsetry remains a key element, elevating everyday pieces with precise, detailed craftsmanship.

The Blumarine Summer collection celebrates sensuality and vibrant energy, inspired by the sea’s allure and its sandy shores. The SS25 line embodies effortless lightness, with chiffon, georgette, and voile fabrics flowing like a sea breeze. Voluminous blouses with trailing scarves or hand-pleated plissé create breezy, asymmetrical silhouettes.

Languid slip dresses, embellished with translucent sequins and crystal fringes, glide across the body. Sun-faded floral appliqués and prints add a soft, sun-kissed touch. Craquelé leather evokes sun-dried landscapes, contrasting with slender, sensual lines. Form-fitting, laced pants are paired with sheer, fringed tops, accentuating movement. Tiny metallic roses, crafted into bijoux, and high-heeled sandals with crystal-encrusted straps complete the look.

For Spring 2025, LeSportsac teams up with Roberto Cavalli to create a collection that fuses the brand’s durable craftsmanship with Cavalli’s bold, glamorous style. This marks the first of four planned collaborations, featuring four distinct groups – MINI ZEBRA, FREEDOM RUM, MATELASSÉ, and PUFFY.

Each collection combines classic and updated LeSportsac shapes, crafted from lightweight, high-quality materials with meticulous details. The prints are designed to vary naturally across each piece, showcasing the Roberto Cavalli signature. The bags feature non-puckering zippers and dual pulls, one from LeSportsac and the other from Roberto Cavalli, highlighting the collaboration. Each item comes with a limited edition dust bag.

For Spring 2025, Tommy Hilfiger unveils the Hilfiger Sailing Collection, a modern take on archival nautical silhouettes that honours the brand’s longstanding connection to the sea. Drawing from the regatta to the runway, Hilfiger has merged seafaring tradition with cutting-edge design since the ’90s.

Celebrating 40 years of nautical heritage, the 22-piece capsule brings fresh energy to classic designs, blending vintage inspiration with modern performance. The collection captures the spirit of sailing down the Hudson River, seamlessly combining technical expertise with maritime adventure.

Launching in May 2025, & Other Stories partners with London-based designer Roksanda Ilinčić for an exclusive collaboration. Known for her mastery of colour, sculptural shapes, and focus on women’s empowerment, Roksanda brings her artistic vision to a limited-edition collection that merges art, architecture, and femininity.

Inspired by summer sunsets, the collection seamlessly transitions from daytime sophistication to evening elegance, featuring fluid yet structured designs, bold colour blocking, and architectural lines. Each piece embodies Roksanda’s philosophy of “sheltering,” offering protection and strength while celebrating feminine confidence.

C.P. Company and British brand Palace reunite for a new collaboration that blends Italian sportswear with skate culture influences. The collection reimagines iconic pieces like the Goggle Jacket through a graphic lens, merging vintage and contemporary design elements.

Palace revisits C.P. Company’s archive, uniting both styles under a co-branded C.P. PALACE logo. The capsule features the Goggle Jacket with a CS II hood, 5-pocket denim trousers, a full-zip overshirt in 50 Fili Heavy, two graphic t-shirts, a Sea Island cotton knit, and a selection of accessories.

TTSWTRS, the innovative Ukrainian brand merging fashion and art, unveils its FW24 ‘Opéra’ collection and announces a pioneering collaboration with fashion tech start-up Genera. This partnership introduces cutting-edge AI solutions, allowing clients to virtually experience and try on the collection.

Committed to blending technology with creativity, TTSWTRS explores futuristic interpretations of classical art forms through ‘Opéra’, fusing the timeless elegance of opera with modern, tech-driven designs. The collection reflects a harmonious balance between bold, contemporary fashion and cultural heritage, envisioning a future where theater and fashion intersect.

Spring has arrived, and MELLER presents a curated collection of vibrant, tinted sunglasses to match the season’s lively colours. Styles like the modern aviator JAHI TIGRIS TURQUOISE, bold KESSIE TUTZETAE BROWN for an after-hours edge, and the sun-drenched NAYAH TIGRIS YELLOW brighten any look.

Designed for versatility, MELLER sunglasses offer a unique yet classic appeal, crafted with bio-based frames made from 45% naturally-derived materials. UV400 protection, German TAC polarised lenses, and anti-scratch, Superhydrophobic coatings ensure durability and quality.

MSGM’s women’s SS25 ‘BLUE HORIZON’ collection is a manifesto on summer living, blending architecture and design into a vibrant language of life. Inspired by seaside houses like Massimo Giorgetti’s ‘La Vedetta’ and Eileen Gray’s ‘Villa E-1027’, the collection features sharp geometries and a refined colour palette of Klein blue, red, yellow, coral, turquoise, and sand.

Straight lines and soft curves evoke the coast’s rhythm, while tactile fabrics like cloquet jersey, micro pleats, and 3D embroidery enhance the sensory experience. Iconic t-shirts transform into superlight dresses, and water-inspired shapes emerge in optical prints and hand-painted designs by Luca De Gaetano.

ARK/8 unveils a new global capsule in partnership with Call of Duty®: Black Ops 6, drawing influence from early 1990s subcultures. The drop marks a celebration of gaming legacy through 11 streetwear designs inspired by Black Ops 6’s visual world – covert mission aesthetics, camo prints, and neon tones lifted from the iconic Zombie mode.

Urban references merge with retro gaming and hip-hop styles in a mix of graphic tees, oversized hoodies, vintage-influenced jackets, caps, and socks. Each first purchase includes a special in-game Black Ops 6 calling card, bridging physical and digital experiences.

VANN unveils the SS25 capsule ‘HEART NOW’, created in collaboration with stylist Constance Lee. Rooted in a shared appreciation for art, craftsmanship, and a reflective philosophy, the collection explores themes of presence and release through sculptural forms and reimagined classics.

Divided into the Mini Heart and Crystal Rock series, the capsule showcases VANN’s signature motifs alongside bold, intentionally imperfect shapes and stackable elements. A blend of experimental spirit and wearable artistry defines this new chapter in the brand’s evolution.

Founded by Morgan Mackintosh, LÖF channels the bold symmetry of 1920s Art Deco and the clean lines of modernist architecture into contemporary jewellery design. Classic influences are reinterpreted to create refined pieces that bridge eras.

The Rocky Valentine collection features ethically sourced natural diamonds and gemstones, celebrating the uniqueness of each stone while upholding sustainable and responsible practices. A vision of conscious luxury, where timeless design meets mindful craftsmanship.

Goddiva introduces ‘The Look Lab’ – a mixology-inspired collection focused on layering, contrast, and sartorial play. A celebration of experimentation, the range encourages personal expression through the thoughtful blending of textures, fabrics, and silhouettes.

Crafted to flatter and empower, each piece serves as a versatile foundation for bold or refined styling. Offered in sizes S–L, the collection brings adaptable, fashion-forward designs to the forefront, combining confidence with creativity.

Kindred of Ireland presents its SS25 collection, ‘The Scenic Route’ – a reflection on slow living and the beauty of lingering moments. Inspired by meandering paths, natural warmth, and quiet joy, the collection encourages a more mindful pace.

Blending contemporary design with Irish heritage, the season opens with a reimagined Irish brat – a traditional woollen cloak now crafted in Irish linen, available in both short and long styles. With fluid silhouettes and a timeless aesthetic, the collection pays tribute to Irish linen’s legacy while offering fresh interpretations designed for layering, comfort, and lasting wear.

This Spring, independent British brand Palava unveils its first collaboration – a capsule collection created with The Natural History Museum, inspired by the wonders of marine life. Access to the Museum’s archive and rare books library led to the discovery of intricate 19th-century illustrations, forming the foundation for three original prints: ‘Coastal Migration’, ‘Ocean Jellyfish’, and ‘The Coral Reef’.

These designs, developed with Palava’s distinctive aesthetic, appear across the brand’s signature silhouettes. Blending historical artistry with contemporary craftsmanship, the collection honours the beauty of the ocean while celebrating the enduring legacy of natural history.

Images courtesy of Louis Vuitton, FENDI, MM6, Mulberry, KNWLS, Blumarine, Roberto Cavalli, Tommy Hilfiger, & other stories, C.P. Company, TTSWTRS, MELLER, MSGM, ARK/8, VANN, LÖF, Goddiva, Kindred of Ireland, Palava

If you enjoyed reading April’s New Fashion Flash, then why not read April’s New Fresh Fashion News?

.Cent Magazine London Be Inspired; Get Involved