May’s New High Fashion

May flourishes with new high fashion, exciting collections and original innovations. From luxury to high street fashion, all the news is here. To prepare for the hot weather ahead, brands bring fresher garments to be styled in our own ways. Keep reading to discover all here in May’s New High Fashion.

Image on the left-hand side courtesy of Jacquemus

Starting out with the newness is the “La Croisere” campaign unveiled by Jacquemus featuring models Angelina Kendall and Mohamed Hassan. Visual direction was provided by Egyptian creative Mohamed Sherif, whose lens navigates a tranquil journey across Egypt, from the lush edges of the Nile to the monumental grandeur of Giza’s pyramids.

The campaign embodies a strong travel motif, a core element within the Jacquemus narrative. This thematic thread was recently highlighted in the SS25 runway presentation, which shared the campaign’s title.

Dior Fall 2025 unfolds in Japan, selected as the latest destination in an ongoing exploration of culture and creativity. Through the lens of Yuriko Takagi, graceful imagery reveals silhouettes shaped by tradition and reimagined through couture. An interplay of mirrors and movement sets the tone, where strength, softness, and elegance converge.

Traditional kimono forms inspire fluid, oversized jackets in silk, sketched with garden motifs. Long tunics with fringe detailing echo movement and lightness. Subtle gradients and golden embroidery nod to historic prints, merging Japanese artistry with Parisian refinement. The Dior Book Tote appears reinterpreted, adorned with intricate motifs. A tribute to craftsmanship and the creative dialogue between Dior and Japan – curated by Maria Grazia Chiuri.

In honour of the house’s commitment to craftsmanship and artistic expression, McQueen unveils a limited Evening Clutch Capsule Collection, featuring finely detailed evening bags. Originally launched by Lee Alexander McQueen in 2009, the iconic Knuckle Clutch has evolved into a defining symbol of the brand’s aesthetic.

Blending artisanal precision with bold, sculptural design, the clutch is distinguished by hardware inspired by knuckle rings, a nod to the brand’s defiant spirit. For the 2025 release, six new designs emerge, fusing celebrated archival handles with freshly developed embellishment techniques.

Louis Vuitton invited international talents Flowerovlove, Madeline Argy, and Tan Suan to Paris to spotlight the latest in ready-to-wear, leather goods, travel essentials, footwear, and accessories. Set against the backdrop of airports, Parisian streets, and luxe hotel spaces, the campaign captures the energy, freedom, and boldness woven into each collection. Flight Mode, inspired by travel, introduces elegant yet relaxed silhouettes tailored for movement.

“LV Style Diary: Spring Edition© Louis Vuitton – All rights reserved”

Key pieces include the LV Biker bag by Artistic Director Nicolas Ghesquière, styled with jewellery and charms, and the LV Sneakerina. Accessories extend the House’s legacy through modern reinterpretations. S-Lock sunglasses arrive in bold colours with trunk lock-inspired detailing, while the My Neverfull 90 silk square draws from iconic Monogram design. The collection also unveils a new personalisation service Mon Monogram. Luggage staples such as the Neverfull, Horizon, and Keepall 50 transform into distinctive, personalised statements.

In Tuscan dialect, ‘birbante’ means ‘cheeky’ or ‘mischievous’ – a nod to boldness, self-expression, and individuality. The Birbante collection by Carlo Sestini channels this spirit through eyewear defined by confident design and timeless sophistication. Drawing from Italian charm and fine craftsmanship, the line merges elegance with daring silhouettes. Traditional luxury is reimagined with playful elements, transforming each piece into more than an accessory – an emblem of identity and enduring style.

Exceptional detailing, innovative shapes, and rich materials reflect an unwavering dedication to quality. Bold contours and refined finishes define frames that enhance personal character while transcending trends. Celebrating nearly five years of evolution, the collection marks a milestone of growth, creativity, and vision. A tribute to time well spent – where refinement, effort, and artistry converge in designs that remain relevant across seasons.

Fiorucci SS25, led by Francesca Murri, explores the space between dreams and reality, opening a new chapter for the brand. The debut show channels Elio Fiorucci’s playful legacy while building a modern design language through quality and sensory detail. Iconic angels by Italo Lupi are reimagined with irony and innovation, reviving the brand’s spirit with fresh relevance.

Fiorucci’s SS25 collection plays with exaggerated volumes and offbeat materials, featuring oversized jacquard shirts, lace-trimmed nightdress-style pieces, and sweeping outerwear. Core denim is reimagined with reversed buttoning, while garments made with hair and bold fabrics like Tyvek add irony and texture. Iconic angels appear in macramé lace, and the ‘pin-up’ print brings energy to oversized staples. A pastel palette grounds the look, completed by standout accessories including jelly heels, floral boat shoes, the pillowy Mella Bag, and playful crochet designs.

MM6 Maison Margiela and Salomon continue their design collaboration with a no-gender SS25 capsule blending technical innovation and avant-garde style. Fusing Salomon’s high-performance materials with MM6’s signature play on colour, print, and proportion, the collection delivers ultralight, functional pieces built for layering.

Sportswear silhouettes are reimagined with radical ease, made for dynamic urban movement. Highlights include the debut of Salomon’s Spectur 2 running shoe in sleek black or translucent sage, alongside updated XT-4 Mule sneakers in cornflower blue and sun-bleached white. Accessories round out the line with fast-drying ripstop caps matching the collection’s baggy shorts.

Jil Sander introduces Eldorado, a new icon in the realm of modern luxury. Crafted with versatility at its core, Eldorado goes beyond function to embody quiet confidence and refined design. Rounded contours and a softly sculpted base create a harmonious silhouette, blending dual half-moon shapes in perfect balance. This thoughtful composition captures the seasonal mood with understated elegance, offering an elevated addition to any wardrobe.

A nod to fine jewellery informs the bag’s signature detail: wave-shaped hardware that opens with the precision of a treasure box. The clasp allows for effortless strap adjustment, merging technical finesse with aesthetic subtlety. Minimal yet striking, the Eldorado distils the essence of Jil Sander’s philosophy – timeless, precise, and inherently sophisticated.

ROTATE’s Wedding Spring 2025 collection offers a bold evolution of bridalwear, featuring imaginative fabrics and striking silhouettes tailored for the unconventional summer ceremony. Romantic elements like lace, satin, florals, and sequins meet daring details, think statement sleeves, ultra-mini cuts, embroidered sets, and cut-outs, balanced by refined draping and asymmetrical lines.

The seventh chapter in ROTATE’s bridal story delivers a comprehensive wardrobe for every wedding moment, from bachelorette celebrations to the ceremony itself. White tones and pastel shades run through a collection that includes options for brides, bridesmaids, and guests. Signature silhouettes are reimagined, while new designs channel the spirit of the contemporary bride, one defined by confidence, originality, and a desire to rewrite tradition on personal terms.

NUDIENT introduces its first-ever luggage collection, inspired by a borderless lifestyle and shaped by global travel. Designed for those who blend work, life, and creativity, the range draws influence from destinations like Hong Kong, Bali, and South Africa, offering a sleek, functional response to the modern explorer’s needs.

Crafted from aerospace-grade German polycarbonate and recycled plastic, each case combines lightweight strength with refined minimalism. Silent Japanese Hinomoto XL wheels ensure a smooth glide, while the interior maximises space with smart compartments – ideal for both minimal packers and detail-driven organisers. Fully airline-compatible, the collection suits everything from short getaways to intercontinental journeys.

RE–PULL operates at the intersection of sustainability, imperfection, restraint, and raw craftsmanship. Blending architectural influence with utilitarian style, the label navigates contrasts, rigid vs fluid, industrial vs artistic, functional vs fashionable. DROP 004, produced in Canada and captured in Paris, reinforces a design language built on tradewear, structure, and drape.

Paris reflects the blend of craftsmanship and grit central to the label’s identity. Utility meets repurposing in a collection where upcycled materials are transformed into elevated urban wear. Focus remains on reducing waste, conserving resources, and reimagining discarded fabrics through a lens shaped by cityscapes, trade, and metropolitan rhythm.

Triumph’s Midnight Swim collection redefines feminine swimwear for SS25 with sleek cuts, refined detailing, and a modern, confident aesthetic. New push-up tops and Brazilian bottoms introduce bold, sculpted silhouettes, enhanced by a dynamic colour palette of berry, bright blue, and earthy neutrals.

Clean lines are softened by subtle ruching and textured fabrics, adding visual interest while maintaining comfort. Designed for both poolside ease and elevated resort style, the collection merges playful energy with accessible luxury, bringing a youthful, forward-thinking perspective to contemporary beachwear.

Adidas Originals Greece joined forces with esteemed designer Vassia Kostara to launch a limited-edition collection inspired by both VK brand origins and the timeless Superstar model. A signature paisley motif from the debut VK collection, originally created with watercolours, formed the central visual theme and was chosen for its strong connection to the brand’s identity and early success.

Each pair of trainers features hand-painted detailing, crafted individually and marked with a unique identification number alongside the designer’s autograph. The VK creative studio led the design execution, ensuring every item carried the essence of artisanal expression. This collaboration with Adidas Originals Greece provided a creative reconnection with foundational inspirations and artistic roots, echoing the journey that sparked the birth of the VK fashion label.

Guess launches a new digital campaign spotlighting the sustainable Guess Eco Collection – featuring denim, apparel, and accessories made from innovative, eco-conscious materials. The initiative brings together three influential content creators from Belgium, the Netherlands, and Germany to highlight responsible fashion. Scenic backdrops frame pieces crafted from Lenzing™ Tencel™, Modal fibres, Repreve® recycled yarns, and water-saving organic cotton and hemp, showcasing the brand’s commitment to sustainability.

Contributors include Netherlands-based Vogue columnist and nature-focused design advocate Gisele Azad; Belgian author and hormone health expert Ninalotte Roose; and German beauty and lifestyle creator Shawny Sander. Each voice brings a distinct perspective, merging lifestyle and environmental values. Through compelling, community-driven content, the campaign encourages a new generation to embrace fashion that combines aesthetic appeal with conscious design.

Forget the standard. The Ego Collection rewrites the rulebook on tech accessories. Ten striking designs by Burga, each delivering attitude, edge, and energy – more than just protection, these pieces are pure personality in print. Bold meets subtle, intensity meets calm, drama meets ease. Now featuring mirror finishes across the entire lineup, a first for Burga.

Reflective surfaces transform every device into a conversation starter, catching the light (and attention) from every direction. And the collection doesn’t stop at phones. Matching styles now extend to Kindle cases, notebooks, ring holders, and MagSafe power banks, full-spectrum flair for every essential. From power moves to carefree vibes, the Ego Collection captures every facet of identity. A moment to go all in, unapologetic, unfiltered, unforgettable.

HEIMAT ATLANTICA expands its iconic Shella line with the Shella espadrille – a continuation of artistry, heritage, and timeless craftsmanship. Manufactured by Castañer, the design unites traditional Spanish espadrille expertise with the hand-embroidered shell detailing of Galicia’s colareiras.

Natural jute soles, fine leather accents, and hand-selected shells merge tradition with refined design. Every pair is assembled in Spain, honouring techniques passed down through generations. Each piece reflects jewel-like delicacy and movement-ready comfort. Limited in quantity, rich in legacy, the Shella espadrille stands as a wearable heirloom, rooted in beauty and craftsmanship.

Secrid presents ‘The Power of Powder’, a bold step in the journey toward zero waste and a carbon-neutral future. Since 2009, the Cardprotector has embodied minimalist design and functional innovation.

The Powder Collection builds on this legacy, introducing a new coating technique that upcycles wallets with minor surface flaws. A textured powder finish in vivid colours masks imperfections, transforming each piece into a renewed, standout version of the iconic silhouette. Zero becomes the statement – where circular design meets vibrant expression.

Images courtesy of JACQUEMUS, Dior, McQueen, Louis Vuitton, Sestini, Fiorucci, MM6 Maison Margiela, Jil Sander, ROTATE, NUDIENT, RE-PULL, Triumph, Vassia Kostara, GUESS, BURGA, HEIMAT ATLANTICA, Secrid

If you enjoyed reading May New High Fashion, then why not read April’s New Fashion Flash?

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