La Beauté Louis Vuitton: Where Beauty Begins a New Journey

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It starts with a trunk. Not the kind you might imagine buried in an attic, but the kind made to move; designed for voyages, for crossings, for lives lived between cities and seasons. Those trunks once carried wardrobes, stories, and entire worlds across oceans and borders. They were the beginning of Louis Vuitton itself, a house that first earned its name by crafting beautiful, enduring companions for life on the move. Today, that same spirit of travel takes on a new form with the arrival of La Beauté. Find out more in La Beauté Louis Vuitton: Where Beauty Begins a New Journey.

Courtesy of Louis Vuitton

Louis Vuitton Beaute A/W 25

This time, instead of luggage or leather, this journey unfolds with colour. Lipsticks, balms, and eyeshadows; small enough to slip into a pocket, yet powerful enough to shift the way someone walks into a room or through a city. Each shade holds the quiet magic. As a result, these creations do more than colour the face; they carry the spirit of travel.

Courtesy of Louis Vuitton

Pat McGrath British Make-Up Artist

Guided by Dame Pat McGrath, whose artistry has defined eras and faces, this collection is more than mere cosmetics. Pigments tell stories, textures evoke places, and every detail speaks to movement, memory, and imagination. Furthermore, the debut begins with colour lipsticks, lip balms, and eyeshadows; small companions designed to transform moments, moods, and the way we travel.

Courtesy of Louis Vuitton

The LV Ombres Eyeshadow Palettes

Epitomising the House’s spirit of excellence, the eyeshadows blend effortlessly for vibrant, long-lasting colour. Each shade enhances and defines the eyes. Refined materials shape each compact. In the same way, every element reflects Louis Vuitton’s devotion to precision and artistry. Most importantly, the case holds craftsmanship within it, destined to endure as a treasured keepsake.

  • Number of Palettes: Eight distinct palettes, such as 150 Beige Memento,  350 Dazzling Gaze and 951 Force of Nature.
  • Contents: Each palette includes four different shades of eyeshadow. 
  • Features: Described as being refillable and feature a mix of wearable everyday shades and a standout shade. 

Courtesy of Louis Vuitton

“The eyeshadows really set the tone for La Beauté Louis Vuitton, they are bold, intentional, and made to be remembered.”

Creative Director Dame Pat McGrath.

The Lipstick Effect

The lipsticks deliver intense pigmentation and exquisite sensoriality, offering long-lasting colour that enhances lips with depth and emotion. Louis Vuitton presents two distinct formulas: Creamy Satin, luminous and smooth, and Velvet Matte, velvety in texture with a bold finish. In addition, each lipstick sits in an elegant metal case, adorned with the iconic Monogram and celebrating timeless craftsmanship.

  • Number of Shades: 55, such as 106 Dune explorer (sandy rose nude), 502 Time Capsule (rich garnet red) and 606 Magma Fantasy (vivid terracotta).
  • Inspiration: The 55 shades were chosen in homage to the Roman numerals LV (55). 
  • Ingredients: Formulated with natural waxes, shea butter, and hyaluronic acid. 
  • Features: Shades separated into categories of Nudes, Reds, Roses, Pinks, Plums and Oranges. With each shade available in both the satin and matte formulas.
  • Scent: Scented with notes of rose, jasmine, and mimosa flowers. 

Courtesy of Louis Vuitton

“Lipstick is presence. It’s a signature in a single stroke.”

Creative Director Dame Pat McGrath

LV Baume

A delicate blend of colour and nourishment, LV Baume enhances lips with a soft radiance in 10 captivating shades. Offering buildable coverage, its rich, gentle, and flexible formula combines innovative care with natural beauty, providing 48 hours of hydration and 24 hours of comfort, nutrition, and a smoothing effect.

  • Number of shades: 10 shades, such as 000 Infinite Dreamer (translucent shine), 051 Monogram Touch (sultry burgundy brown)and 061 Joy Ride (buoyant warm sienna).
  • Description: Lightly tinted lip balms.
  • Scents: Mint and raspberry.

Courtesy of Louis Vuitton

Like the trunks before them, these creations are meant to endure. Not disposable products, but keepsakes: objects carried through seasons, treasured like concert tickets, postcards, or pressed flowers kept between pages. Ultimately, they form a new kind of trunk, filled not with clothes, but with pieces of identity, colourful and joyous, ready to journey anywhere.

If you enjoyed reading La Beauté Louis Vuitton: Where Beauty Begins a New Journey. Why not try: New Make-Up Must-Haves For 2025
or The Spirit Of The Wild Women With Suki Wang

To shop the new La Beauté Louis Vuitton collection, click here 

.Cent Magazine London, Be Inspired; Get Involved

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