Luxurious Clarity, Scented New York Reaches London’s Liberty

There is a lot of perfume these days to choose from; endless new launches for 2025 may well leave some of us more confused than ever. Before the late 1908’s revolution of niche (small perfume makers), there may have been 40 to 50 or so launches per year. In 2025, new perfume releases are expected to be around 4,000. How on earth do we navigate this plethora of deliciousness? Are there simple ideas that can help? How can we demystify fragrance in order to have a level of better understanding? Find out more in Luxurious Clarity: Scented New York Reaches London’s Liberty

Fragrance isn’t one-size-fits-all, but we have been conditioned in some ways to think we like a certain style of perfume and think we should stick to that. We may think we like creamy scents, or floral scents or think we dislike ambery juices or even dark smoky ones.

Maybe we are the type of person who loves to walk into a room and announce themselves via the scent they are wearing, by the trail of their chosen elixir. Others may prefer to have a personal and close-up relationship with their perfume, something really they and a loved one can sniff; close and personal.

Is it possible we have been conditioned to think of our fragrances in very notational ways? That we fit within a certain category that we can’t break out of? Well, we all can; it’s just a matter of trying new things. But undeniably, it’s no easy feat. Yes, we hear about a ‘perfume wheel’ about florals and woods, ambers and gourmonds. But that doesn’t always help. What if you could break down the styles and types of perfume in an easier way?

Commodity, the USA scent brand, has a simple and unique way of doing this. Firstly, they have seven styles of perfumes they have created as a stepping stone into a fragrance and within the seven scent profiles, there are three versions of each that allow for a gentle to powerful exploration of said scent.

The seven different stopies include Velvet (warm spices), Paper (warm woody), Gold (bright fruity), Moss (fresh Green) Juice, (tart rich fruit), Milk( sweet and creamy) and Book (tea and wood). Take, for example, Moss, the house’s Fresh  Green and  Skin Scent scent story. The three versions are:- a close Personal version, a balanced Expressive version, and an amplified Bold version.

Personal

Moss’ green and citrus aroma of Bergamot, Oakmoss and Petitgrain is made weightless with a molecular cloud of Musk. Vibrant and refreshing like a breath of fresh air.

Expressive

Fresh, green and earthy, it’s a blend of Oakmoss, Cedarwood and Petitgrain, reminiscent of a walk in the woods at dawn, wet, cool, clean and reviving.

Bold

Moss’ green and citrus aroma of Bergamot, Oakmoss and Petitgrain amplifies with the added freshness of Juniper Berry and depth of Amber. A more masculine tonic that quenches all the senses.

 Pop-ups in London

Excitingly, the American brand has just announced its London Pop Up from 6th October until 9th November. This debuts its first-ever UK pop-up on the ground floor at Liberty London. The pop-up will invite guests to step into a modern, thoughtfully-designed, scent-led space offering visitors an immersive scent experience and the chance to personalise their purchase with on-site engraving. 

“We wanted to create an intimate, immersive destination that reflects our design-led approach while giving London customers the opportunity to make their fragrance experience truly memorable.” 

Vicken Arslanian, Commodity Re-Founder

The exclusive draw of the experience is personalisation. On Thursdays (4–8 pm) and Saturdays (11 am–3 pm), customers can enjoy complimentary engraving on any 100ml fragrance bottle.

For those who spend £250 or more also receive a hand-filled concrete candle that is exclusive to this Liberty pop-up. To ensure an unforgettable experience, Commodity pop-up shoppers will receive complimentary tokens of appreciation with every purchase. 

So, should you wish to break free a little from the confusion of what to try next or wander where your perfume journey could take you, the Commodity Pop Up is a great place to start.

Commodity, Pop-Up 2025 at LibertyLondon.com from 6th October until 9th November, and find out all about the perfume house at commodityfragrances.co.uk

If you enjoyed reading Clarity: Scented New York Reaches London’s Liberty, then why not read London Through The Beautiful Lens of Design here

.Cent Magazine London; Luxury Mindset