When Fragrance Meets the Art World: Daisy Murakami’s Vibrant magic

Now, more than ever, we can question what we consider, on a personal level, to be art. Not just because over one hundred years ago an artist put a toilet in an art gallery and threw the question out as to what art could be, but because as our world becomes smaller, we see different ideas on what it can be, and we expand our ideals. We may refer to anime or graffiti as low art as opposed to an oil painting by Rembrandt as high art. Does it matter? In the way the Japanese artist Murakami blurs the lines between high art and low art, perfumery also carries its own gentle signatures within the available depth of its offering. Takashi Murakami is a Japanese artist who has long been known for blending high and low art that usually never mix, merging classical traditional Japanese painting with the world of comic arts, including anime, manga, and pop culture. It was this vision that turned iconic once Louis Vuitton was transformed under Marc Jacobs’ direction.

High Art vs Low Art

How do we define both ‘high art’ and ‘low art’? It could be described as a cultural-historical, sociologically driven, and often subjective framework that came into use primarily in the 18th century to categorise works based on ‘perceived intellectual value’, intended to elevate works considered elite or profound (such as fine art, classical music, or opera) while diminishing works that were mass-produced, utilitarian, or easily understood by the public such as popular music, film, and comics. Another way to look at it and a kinder approach may well be classical and modernist

The meeting of the arts with both fashion and beauty has been growing steadily over the years, creating artworks that are accessible. Elsa Schiaparelli is widely recognised as the first fashion designer to systematically and collaboratively work with artists to create fashion as a form of art, particularly in the 1930s. Her collaborations with Surrealist artists, most notably Salvador Dalí, produced iconic, wearable art pieces that blurred the lines between fashion and Surrealism. Later on in the 1980s, Keith Haring collaborated with brands such as Swatch and Vivienne Westwood, creating designs that became iconic symbols of the era.

Since then, the trend of art and fashion collaborations has only grown, with luxury brands like Louis Vuitton, Chanel, and Gucci partnering with artists such as Takashi Murakami, Jeff Koons, and Cindy Sherman. These collaborations have resulted in limited edition pieces that have become highly sought after by collectors and investors alike.

Takashi Murakami, the renowned Japanese artist, has a proven track record of collaborating with luxury fashion brands. Back in 2002, he teamed up with Louis Vuitton, whilst Marc Jacobs was the creative director.  And now in 2026, they are at it again.

When the two first met, a fascinating world collided. A new collaboration between Marc Jacobs perfumery and artist Murakami has just been released, bringing with it the very essence of both for us all to enjoy. Jacobs’ fragrances exist in a similar arena: light, youthful, playful scents that make luxury feel effortless and accessible, turning perfume into a small piece of art worn on the skin. Together they create a world where fragrance blooms like a painting and art whispers on the skin. Each bottle carries Murakami’s iconic signature floral motifs and vibrant colours, making them a collectable art.

Art fragrance

Each perfume holds unique reasons that flow in different directions and carries its own beauty. These are perfumes that people reach for without hesitation. They are the soul of pop culture that’s playful, modern and loved by many.  Yet both carry their own values, where one whispers the art of craftsmanship and the other whispers about everyday life.

Daisy Murakami Eau de parfum

For the first time, Murakami’s iconic flowers unfold across the Daisy bottles, transforming the ordinary bottle into the world of pop art. Collaboration reveals, with the four limited-edition eau de parfums that include Daisy Murakami Yellow, Daisy Murakami Green, Daisy Murakami Pink and Daisy Murakami Blue, that each whispers Murakami’s joyful colour palette. These fragrances are influenced by the existing Daisy line that’s returning in a new, remodified form. Murakami took Daisy perfume into the surreal world where fantasy meets reality.

Inspiration

Daisy Murakami green is influenced by Daisy wild that contains Banana, Jasmine and Vanilla. Daisy Murakami pink mirrors Daisy Love features Coconut, white Peony, and Praline. Daisy Murakami Yellow is inspired by the Daisy EDT, which includes Strawberry, Raspberry and Cedarwood. Daisy Murakami Blue is influenced by Daisy Eau So Fresh with Pear, Rose and Musk

Murakami artist

Murakami’s role in the fashion world is more than just a decoration; it carries philosophy. Long before the collaboration, his works challenged the existing borders between classic and modern art. Through his superflat theory, he blurred the line between traditional Japanese painting and the commercial anime, manga, toys and consumer goods. His beautifully blossomed flowers that are childlike yet sophisticated turn into a symbol of desire. Daisy, with a youthful spirit and optimism, becomes the perfect canvas for this philosophy.

Masterpiece

In this collaboration, scent becomes another masterpiece in Murakami’s world. Each perfume features bright, surreal and emotionally charged elements. The colours of the scents mirror the mood of the scents, where yellow features optimism and joy. Pink feels softness and creaminess; meanwhile, green represents freshness, and blue shifts to airy petal-light softness, and yellow represents optimism and wonder.

In the end, the Daisy Murakami collection turns to collectable art and the joy itself.  Each bottle awakens with radiant colours; each carries its own quiet emotions, and together they blend into a world where scent becomes a small act of wonder. Murakami’s flowers remind us that beauty isn’t limited to a distinction between high and low, art and play, or fantasy and reality. Daisy always carries the youthful energy, but here it’s reshaped and reborn in a brighter, dreamier and more surreal way. W

To find out more about Daisy Murakami, visit www.marcjacobs.com

.Cent Magazine, London. Luxury Mindset