Discover The New Benefit For A Colour-filled Spring

The bright, vibrant pink of a flower, the golden glow of a sunset, the life-giving green of a fresh pea, the violet hue of a new shirt. Colour is everywhere. It affects our lives on many levels, conscious and subconscious. So what would life be like without it? It’s hard to understand what life was like before we had colour TV, films and magazines, or when colour on clothes could only come from simple plant life and lacked the vibrancy of modern-day dyes. The latest launch from the beauty brand Benefit reminds us to be our wonderful, colourful selves. Find out more in Discover The New Benefit For A Colour-filled Spring.

A Strong Relationship With Colours

In our contemporary world, colour is a powerful tool for communication and influence. More than just an aesthetic issue, the power of a good array of colours is of the utmost importance. Colours are an emotional language that can convey feelings, thoughts, and ideas through the shades we see. Think red for love, money, power or even anger; it’s very culturally dependent.

Movies In Black And White

But there was life before 100% colour. Black and White films, for example, dominated the cinema industry from the invention of the cinematograph by the Lumières brothers in 1895. However, monochrome cinema and images quickly began to disappear between the 1930s and 1950s, as the colours in movies became more prominent. Firstly, designed to counter the rise of series and television at home and let cinemas still be appealing, colours quickly became much more than just a marketing tool to prevent cinemas from disappearing. 

Extract from ‘Modern Times’ by Charlie Chaplin, released in 1936

Technicolour Revolution

Hollywood’s Golden Age films such as ‘The Wizard of Oz’ (1939) and ‘Gone With The Wind’ (1939) saw the technique of Technicolour start to be widely used in the 1940s and 1950s, spreading throughout the Hollywood Hills, becoming the future of the Silver Screen. But it wasn’t just the movies that saw this change.

Poster of the movie ‘Gone With The Wind’, released in 1939

Monochrome Magazines 

For magazines and newspapers, Johannes Gutenberg revolutionised printing in 1450, easing the spread of knowledge, but also allowing printed newspapers to exist in their modern form. Initially in black and white, sometimes featuring a drawn illustration, the production of colour printing magazines became outstanding in the 1890s-1910s, through chromolithography, with colour advertisements dominating in the 1920s and standard colour magazines following soon after.

A daily issue of the French journal ‘Le Matin’ published on Sunday 25th of July 1909

Colourmania

The introduction of colour in films, television series, and newspapers profoundly changed the way people experienced media. And still the addition of colour plays a big part in our everyday world, not just in the way we consume media but in the world around us. From our clothes and food, to our cars and the flowers we like to see growing, all the way to the makeup we like to use, they are all vibrant and life-giving.

A Pink Wave By Benefit 

Benefit is known to be a very colourful make-up and skincare brand, aiming to spread positivity, love, and fun vibes. Its signature colour being a bright pink, Benefit is an ambassador of colourful and joyful makeup, promoting a glowing yet simple way of life.

For the newest collection launch, Benefit organised consultations at the ‘Blush Clinic’, where their in-house Doctor Blush prescribed blushes for everyone. The occasion for all patients to explore more about the colours that suit them best, and to bring a sparkle of spring to their palettes.

These blushes come in different tints and textures, and are designed to suit each and every skin tone. Each tint will match the occasion and your mood, from a bright pink to a plum purple, passing through a slightly browny nude and an apricotty orange; the possibilities are endless. Designed to be stacked, you can mix different shades and create your own colour, the one that suits you best.

Benefit’s ‘Play Daze’ Blush, in tint ‘Willa’

The new collection, and especially the 10 new shades of blush, arriving with spring, brings a sense of happiness and warmth to life, like the nature revival in spring after a long and cold winter. 

These blushes comes in two different forms, for different effects and looks. You may want to try them all…

In fact, what is a better feeling than having a freshly cleansed skin and applying a light layer of ‘ the new ‘Play Daze’ liquid blush. Coming in 5 different tints, you are able to choose between ‘Apricotta’, ‘Starlaa’, ‘Willa’, ‘Chili’ or ‘Berri’. Designed to be weightless with just a hint of Microsphere Powder to leave you with an airy feeling, like clouds right on your cheeks, for a matte look and long-lasting application. 

Benefit’s ‘Juicy Stick’ Blush, in tint ‘Shellie’

However, if you want a more hydrating, almost juicy blush, don’t worry, the ‘Juice Sticks’ gel blushes are also here with 5 other buildable tints, ‘Shellie’, ‘Crystah’, ‘Figgie’, ‘Jam’ and ‘Foxxie’, leaving a wide palette of options to try. Made with Goji berry seed Oil and Coconut Water, for a full hydrating and cool feeling, they are water and sweat-proof, for a lasting sense of softness.

But it is no good having colour if your skin looks a little dull and blocked. Worry not, Benefit also have a new handy item to aid.

Also part of the new collection, the ‘POREfessional Degunker’ was made to remove blackheads and cleanse pores deeply. Formuled with an Alkaline Ph to help you to get rid of the dead skin stuck in your pores, it comes with an extracting tool, that will leave your skin clearer than ever, with a wonderful smooth feeling. Perfect for an evening-time selfcare after a long day, your skin will be thankful.

Picture of the new ‘POREfessional Degunker’, by Gretchen Lee

Therefore, if your skin has suffered from the winter and is feeling a little clogged, worry not, the new collection by Benefit is here to make you feel as fresh as flowers in bloom.

Find out more about Benefit’s new collection here

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.Cent Magazine London. Luxury Mindset