The Beautiful Fashionable Designers at Salone Del Mobile
Now in its 64th year, Salone del Mobile has grown from a collection of stands into a city-wide explosion of creativity. Initially, the great and good of furniture, products and materials came to this design mecca, but now it has expanded to include fashion and beauty brands. So, who were the most fashionable attendants at the design fair for 2026? Find out here in The Beautiful Fashionable Designers at Salone Del Mobile.
If you have ever visited Milan towards the end of April without knowing about this important design fair, you may well wonder what on earth is going on. The whole city is alive with design, from furniture to food, music to art, from dedicated fairs to pop-up events. It is quite extraordinary and startlingly beautiful. More than ever this year, diverse brands presented ideas.
Gucci Hosted “Gucci Memoria” at Chiostri di San Simpliciano, a 12-tapestry exhibition curated by Demna. Miu Miu returned with the third edition of its Literary Club at the Circolo Filologico Milanese, focused on the “Politics of Desire”. Marni hosted a pop-up coffee shop. Whilst Prada, held its fifth annual ‘Prada Frames’ symposium, curated by Formafantasma and an exhibit by Theaster Gates on Via Montenapoleone. Hermès presented home collections in a tailored set of columns, featuring metal objects, leather marquetry, and Nepalese textiles. And Loro Piana, highlighted textile craftsmanship with “Studies, Chapter 1: On The Plaid”. JW Anderson launched a new Basket Bag in collaboration with Eddie Glew. Finally, Byredo: Collaborated with Jean-Guillaume Mathiaut for a fragrance and design display. Other brands on show included Dior, Bottega Veneta, Armani, Issey Mikye, Fendi, Todds Chloe, (see here) and Ralph Lauren
Jil Sander Salone Del Mobile 2026
Reference Library presented an exhibition conceived by Apartamento in collaboration with Jil Sander. It brought together 60 books from around the world, each chosen by someone whose perspective is admirable: writers, designers, artists, architects, filmmakers, thinkers, makers. Together, they form a collection of personal references, books that inspired, obsessed, and accompanied. Presented together, they became something larger than any individual title: a portrait of curiosity, of influence, of the invisible lines that connect a reader to an idea, and an idea to the world. Sixty books. Sixty perspectives, which took place at the Jil Sander showroom in the centre of Milan.
Reading for pleasure is in serious decline, and the book has become something worth defending, an object you hold that asks you to slow down and stay a while. A private moment between a reader and a story, chosen freely. It was against this backdrop that Reference Library came into being as an affirmation of the object, of the act, and of what it means to give full attention to something that asks for it.
‘I chose for this library—improvised and temporary, a gift to the city of Milan for just a few days—a book that comes from my childhood: Il Barone Rampante (The Baron in the Trees) by Italo Calvino. Cosimo, the protagonist, climbs into the trees and from there observes the world with more clarity than those living below. There is a paradox that Calvino builds with such elegance: Cosimo is eccentric, isolated, misunderstood and yet he shapes everything around him, precisely because he chose an unusual position. It feels almost like a metaphor for creative work in its purest sense’.
Simone Bellotti, Creative Director, Jil Sander
Fashion and design fused with Fiorucci and Qeeboo, presenting a collaboration celebrating the meeting of two creative universes united by a distinctly Italian and strongly identity-driven visual language. The project brought fashion and design together through a new collectable reinterpretation of the Rabbit Chair by Stefano Giovannoni, dressed for the occasion in Fiorucci’s iconic Toys pattern.
Presented with its multicoloured all-over variation, the Toys print drew inspiration from an archival 1980s design and features a pop-art mix of colourful 1950s-style graphics. A playful assortment of symbols evoked summer holidays through layered worlds and imagery: fruits, birds, lipsticks, ice creams, cameras, pin-up girls, zebras, and more.
Asics Anima Sana In Corpore Sano
Asics SportStyle made its debut at Salone del Mobile with the Kinetic Playscape, an immersive public installation conceived to introduce the new Gel Kinetictm 2.0 sneaker. It invited visitors to explore the brand’s singular intersection of innovation, movement, and design. A Spatial Experience of Sound Mind and Body.
Set within a fictional research institute conceived by Los Angeles-based studio Nuova, guests journeyed through a retro-futuristic world of tactile, sensorial, and playful encounters. The environment blended Italian radical design with Japanese minimalism, dissolving the boundaries between installation and play, between memory and motion, inspiring emotional uplift. The experience was structured as a 5-part immersive journey, moving guests through a sequence of spaces that shift from the terrestrial to the transcendent: from the weight of the earth underfoot to the lightness of a body in motion. Each chapter is a room. Each room, a state of being, grounded in the scientific finding that just 15 minutes and 9 seconds of movement positively impacts the mind.
Diesel Living with Moroso presents The Baggy Collection, a system consisting of a bed and matching side tables designed under the creative direction of Glenn Martens in collaboration with Controvento.
The collection translates Diesel’s codes into a design language defined by welcoming volumes. The Diesel Baggy Bed embodies comfort, simplicity, and effortless ease. Upholstered in a custom jacquard with denim effect created specifically for this collection, it brings a distinctive touch of Diesel’s DNA to the world of upholstered furniture. Its generous, soft volumes invite shared relaxation, combining a playful spirit with understated refinement.
Accompanying the bed and completing the collection, the Diesel Baggy Tables echo its lines and share the same design language. Their soft, playful forms conceal practical storage compartments within a denim-wrapped shell, while the satin finish top surface reinforces the collection’s identity. Versatile and dynamic, these bedside tables stand out as distinctive pieces in any room.
Louis Vuitton (image on left) presented its new Objets Nomades collection alongside its iconic trunks at Palazzo Serbelloni. The historic rooms of the Milanese palace provided the perfect setting for the creations, arranged around bold, immersive colourways and offering a unique Louis Vuitton journey from Art Deco to the present day.
The Giangaleazzo Room. Visitors were transported back in time, guided by the spirit of interior designer, bookbinder and illustrator Pierre Legrain (1888–1929). Louis Vuitton paid tribute to this leading figure of the Art Deco movement with an exceptional collection of furniture, Art of Dining and textile creations inspired by his legendary bookbinding. The Gabrio Room featured pieces in a variety of scales and formats from the Louis Vuitton Objets Nomades collections, arranged around a large Tikal rug from the Pierre Legrain Homage collection, inspired by one of his binding designs. Its bold midnight blue and brown colour palette united a collection staged in a drawing room, a dining room and a library, creating a complete world characterised by a joyful and vibrant interplay of textures, patterns and hues. The Napoleonica Room featured large throws with graphic compositions from Pierre Legrain Homage collection, which adorn the walls like majestic paintings, complementing iconic items of furniture. These include the Riviera chaise longue and the Celeste dressing table, with its Omega-shaped design, which was created in 1921 for Louis Vuitton by the interior designer and has now been relaunched in lacquered wood and Nomade leather.
Aesop presented The Factory of Light, designed by Rodney Eggleston. This installation at Santa Maria del Carmine featured a wave of 10,000 amber fragrance bottles. This marked the debut of their first lighting collection, Aposē.
Acqua di Parma participated as part of the growing presence of beauty brands integrated into the design event. They brought Il Chioschetto to the courtyard of publishing house ERG Media, to celebrate the launch of Buongiorno La Collezione fragrances that elevate simple moments into poetic dreams, alongside a new book dedicated to the Italian art of living. As part of the Chioschetto World Tour, the installation began in New York, stopping in Milan, and will travel to Düsseldorf, Seoul and Shanghai.
The installation featured rotating panels with the Maison’s logo on the exterior, opened to display books and products, as well as a dedicated space for a coffee machine. The design also included tables in wood and yellow lacquer with bases echoing the silhouette of the Colonia bottle, paired with metal chairs shaped with arches reminiscent of the Maison’s retail codes. Completing the scene, oversized surreal structures expanded the Buongiorno universe around the kiosk, extending its dreamlike atmosphere into the public space.
Amouage presented an immersive installation that transformed a flower kiosk into a sensory garden, where design and fragrance meet in the heart of Milan.
A celebration of their latest perfume, Love Hibiscus, which is part of the Secret Garden collection
Salone Del Mobile is so much more than a furniture and design fair; a moment in Milan that echoes the flair, life and passion of all things beautiful.
Find out all about Salone Del Mobile here
.Cent Magazine London. Luxury Mindset
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