Feel the new scent of Venus, Elegant and Feminine 

The Roman goddess Venus, the symbol of beauty, love, desire, prosperity and victory, has fascinated for eternity. Her presence is magnetic, and her aura hypnotic. She is seductive and charming, beautiful and powerful. That’s why her name means ‘charm’ or ‘magic potion’. She is a temptation for men, a fantasy, a myth, and a heroine to women. For centuries, many artists made sculptures or paintings of her, trying to capture her as she is: Perfection. Yet, no representation can make us feel her presence. Find out more in Feel the new scent of Venus, Elegant and Feminine.

Image Samantha Inman @rememberingtobreathe.

She stands as a beacon to the feminine. Women aspire to have her qualities; her power inspires and enlightens other women, calling them to embrace their own beauty and power.

Now, if Venus, this Roman goddess, wore perfume, what would it be? Something golden and vibrant, something warm, fruity yet with soft spice. She may well have chosen to wear the newest scent for iconic Italian house Salvatore Ferragamo; meet Fiamma.

The name, meaning flame in Italian, symbolises the inner fire that inspires and enlightens women to embrace their best selves. It evokes new energy and vitality. This perfume is an authentic expression of the House’s sensual elegance that is deeply rooted in Ferragamo’s rich heritage.

Fiamma was created with Senior Perfumer Clément Gavarry, a sensorial symphony of woody and floral notes that illustrate the sophisticated essence of the Florentine brand. The elegant oval bottle was designed by the designer of the house, Maximillan Davis and reflects the House’s craftsmanship with a modern touch. A striking cut-out detail on the cap, inspired by Davis’s latest collection, imitates the House’s devotion to artistry and tradition. The engraved  ‘F’  and the red logo recall the flame of Fiamma.

This elixir starts with the juicy sweetness of white Pear, harmonised with Amber and warm spicy accents, while a vibrant floral heart of rare Gardenia unfolds with creamy and green sensations.

This unique composition shows the duality of Venus herself, tender but fierce, untouchable but seductive, dominant but graceful. Like Venus emerging from the water, Fiamma fragrance rises and creates a new type of natural beauty, a magnificent one, just like the goddess herself.

Encased in a bottle of radiant gold, a symbol of luxury, of sophistication and light. The gold reflects the glow of Venus, her majesty, her luminosity and strength.

The campaign is by the famous fashion photographer Mario Sorrenti, set in the golden hills of Florence. The city, shining like gold, the trees’ floral scent of Fiamma.

Fiamma, invites women to reconnect with what’s already there: The quiet power, the beauty without complexes or the confidence that’s not here to show off but only to shine. Soft but also strong, bold but also graceful; it’s about finding your own self.  Because in every woman, there is a flame. And in that flame is born a new Venus.

Find the new perfume Fiamma by Salvatore Ferragamo.com

If you enjoyed reading Feel the new scent of Venus, Elegant and Feminine why not try Nyita, As Nataurally Beautiful as Nature Intended

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